Begin with the end in mind – Stephen Covery.
To create any achievement, we MUST know our goal and make it crytally clear as the first step. Having more money, happiness, or free time are NOT good goals.
I have previously covered how to set great business goals in our internet marketing at The Goal Setting Worksheet For Internet Marketers.
You may say “Hey Frank, I already have the clear goals and written them down. But what is next? How can I quickly achieve them?”
I used to puzzle a lot in the past…
Here are the breakthrough strategies I use to create exciting results in my internet marketing business.
Breakthrough Strategy #1 – Focus on your strengths
With the modern teachings in personal development and modeling technology like NLP, more and more people believe they can learn anything FAST. I am not going to argue with that because I don’t know for sure that is true.
The fact is you have talents in certain areas but not in others. You always learn some skills faster and better than other people. It always seems natural for you to learn and apply certain skills. For example, some people are good at writing but not in speaking. Others are good at speaking with people but not in calculation. Others are good at numbers and analysis but not in drawing. While some people are more creative in doing graphics or telling story but not in writing.
If you want to succeed fast in your business, you have to determine what are your strengths. And then focus to leverage your strengths and yield a greater return of your value resources…TIME.
Most people want to be good at everything when come to internet marketing. I understand that because I have been to that path. Those hype induce us to believe so. No wonder!
Instead use 80/20 rule to create fast result. Determine what are your core competences. Leverage them again and again. Outsource those things you are not good at. Not only you create result faster. And very often you are more happier.
Breakthrough Strategy #2 – Hire a mentor
The fastest way to achieve your goal is to know EXACTLY the step-by-step roadmap and then work on it as quickly as you can. The most common problem for people failing in internet marketing is not having a right step-by-step blueprint.
They just do a bit of everything in SEO, PPC, article marketing, social media marketing or so on(yeah again that $19 ebook told you can making a killing and earn a fortune overnight). And they quit before completing the whole game and reaching the goal.
By hiring a mentor who has done it before and know exactly the step-by-step on how to achieve your goal, you can save a lot of headache and heart breaks from working with trial and error in your business. Your mentor will provide you the directions where to go. And if you are off the track, you have someone to warn you instead of running to the cliff without knowing.
Also internet marketing is often a lonely business that your friends and family do not really support. You would feel more happy and excited when you have a good person to interactive with you. And you receive tremendous emotional support in this bumpy road to success.
Breakthrough Strategy #3 – Build business partners
To make an automobile to run smoothly, it requires many components to work together. Making your internet marketing business to work is similar.
In internet marketing, you need the product to sell, the affiliates to promote your business, a list of prospects who are hungry enough to purchase your product, and your trustworthy relationship with market. You need all these components in your business to generate income.
It is a loooooong journey to build all these assets. How to make a quantum leap?
Leverage other people assets is the key winning factor for all successful internet marketers.
Engage your business partners and develop a win-win relationship. Learn what they WANT right now. Perhaps it is traffic for their product launch. Or it would be more content on their blogs. Or they need a bonus in their offer. By helping your partner first is the key to open doors for you.
Use this mindset to start exchanging assets with your business partners.
At first, you can start with exchanging ideas. Take the first step and share what works in your business in generating traffic and conversion. By exchanging what works in your businesses, you both shorten the learning curve and create faster results than most other people.
As your business developed with more traffic, list members, products, and content; you have more power to exchange. And you will find it is more and more easy to engage business partner.
In part 2, I will share more powerful strategies that I have used to breakthrough the internet marketing business.


August 20, 2010
Mindset