I am sure you have heard Apple is changing the internet marketing payment system for their apps publishers.
The best time to combat is when your enemy made a wrong move.
Apple exposed this window of opportunity, and Google seized it to combat.
This week Google announced the brand new internet marketing payment system for digital content publishers.
Google One Pass is Google’s new internet marketing strategy to help online publishers to offer paid digital content online through mobile applications using Google Checkout.
With a Gmail account, anyone can access the same piece digital content via different devices like mobile phone, tablet device, desktop, or notebook.
It is nothing new to most internet marketers.
But it creates a cheer up alternative for those devastating publishers at Apple Store.
Since Apple is going to charge 30% of any sales transaction of digital content like ebook, music, and magazine at Apple Store; the existing publisher would see a deep revenue cut.
That mean some publishers would exit business.
It seems Google One Pass open up a new marketing channel for those publisher with only 10% handling charge.
For those people who would have their business depend on the giant distribution platform created by Apple and Google, they have to keep finding more new marketing channels to maximize and diversify their business growth.
Don’t put all your eggs into one basket.
As internet marketers, we can see the trend of publishing digital content clearly.
Online publishing business is exploding. And there are many ways to capitalize the growth and create internet success.
Google is certainly gearing up to capitalize the growth on online publishing and seizing the share in the battle field of internet marketing payment system.
For small business owners, it is extremely vulnerable to depend their business survival on a third party payment system. To handle the payment in house is the smartest move except the headache to maintain it. I use this payment system for years, and it works for me and my affiliates very well without costing me a fortune. In fact, it save me a lot of time to handle customer payment and affiliate commission because all the process is done automatically.